PROJECTS
art direction, coaching, project management, teaching, workshops, community creation
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PROJECTS

LIST OF FAVORITE PROJECTS

FROM PRESENT TO PAST

A selection of the most favorite projects – not necessarily the best paid ones, but those worth telling fun or interesting stories about.

Peer to Peer learning für das Netzwerk Zukunftsorte
NETZWERK ZUKUNFTSORTE
Newsletter, creating and holding presentations, interdisciplinary workshops, founding a peer-to-peer learning class for a network exploring new forms of rural life
 
Nion Berlin
NION BERLIN
Advisor and supporter of NION Haus – Creating new forms of living and co-creation within the city
Muell Museum
MÜLL MUSEUM SOLDINER KIEZ
Educational project: website for a museum about garbage in Berlin Wedding. Müll-Museum Soldiner Kiez
UE Germany
PROJECT MANAGEMENT FOR CREATIVES
Time management, agile tools, cyclical processes, budgeting, stakeholder management, communication methods (virtual and on site) for creatives at UE Germany
 
AKADEMIE FÜR ILLUSTRATION UND DESIGN
Teaching communication strategies and understanding target groups for design students at Akademie für Illustration und Design Berlin.
 
BERLIN TRAVEL FESTIVAL
Speaker at the Berlin Travel Festival (Corona-postponed) for Netzwerk Zukunftsorte, a network exploring, supporting and connecting new forms of rural life.
 
MAJESTIC CASUAL
Purpose, vision, internal and external communication guide for the Berlin music startup Majestic Casual.
SUMITOMO CORPORATION
Design Thinking workshop for Sumitomo Corporation‘s Innovation Week 2019.
KREATIVORTE BRANDENBURG
Communications and networking: from finding and interviewing new upcoming locations in Brandenburg around Berlin to composing the newsletter for Kreativorte Brandenburg.
INNOVATION CAMP IN GÖRLITZ
Workshop for Zukunftsorte at the InnovationCamp Landsichten, where creatives, local authorities and researchers met to discuss challenges and opportunites for living in the countryside.
UNUM
Project management and communication lead for startup UNUM, a platform that makes empty urban spaces accessible through sustainable technologies
ZALANDO – zTYPES
Intrapreneurial project zTypes: Matching Facebook Insights and Zalando data for personalized marketing. Experience in digital processes, data analysis, customer orientation, target groups.
ZALANDO
General Marketing and Communications Manager at Zalando for Consumer Insights: crunching data for a holistic consumer understanding via a self-service tool and tailored analysis (now ZMS insights)
AKADEMIE FÜR ILLUSTRATION UND DESIGN
Lecturer for positioning and presentation techniques at Akademie für Illustration und Design.
MADE IN JAPAN CONFERENCE LITHUANIA
Speaker about “How to make it in Japan as a non-Japanese” and panel moderation for the Made In Japan conference in Vilnius, Lithuania.
VAIKAI INTERACTIVE TOYS
Consulting VAIKAI, the intuitive connected wooden toys without a screen, about kids’ behaviors and needs, giving feedback about features development and participating in film shoots.
TSUDARO
Website concept / logo design / texts for Tsudaro, a traditional tea house in the Geisha district of Kyoto which transformed into a contemporary cultural space.
COACHING SESSIONS
Values, purpose and positioning for art students and individual creatives in my studio. From general communication strategies to concrete social media consultation.
UNIVERSITÄT DER KÜNSTE
Teaching / research project MakeMeMatter of the University of the Arts (UDK): Workshops about authentic positioning and new (digital) formats of artistic expression.
HOCHSCHULE FÜR TECHNIK UND WIRTSCHAFT
Lecturer at HTW Berlin / communication design studies: creative process, editing methods, authentic positioning.
WORKSHOP FOR IDEO
Workshop on social furniture design for IDEO: how do we relate to each other depending on the furniture and layout of a room and how does that influence our interactions and conversations?
FRITZING INITIATIVE
Texts for the open-source hardware initiative Fritzing.
PECHA KUCHA COMMUNITY
PechaKucha Tokyo and Berlin. Holding events, promoting the format and being a community ambassador for PechaKucha (concise, inspiring presentation events in now over 1000 cities worldwide).
PLAYFUL TYPE – BOOK
Texts about the contemporary typography of an era. Playful Type from Gestalten publishers.
TANGIBLE – BOOK
Texts for Tangible: High Touch Visuals – a book that stands as a reminder of the pleasure of the physical. Bestseller – republished.
VANIA – BOOK
Interview with Russian-born artist Vania Zouravliov and texts about his surreal, haunting illustrations in a now heavily sought after book simply called VANIA – contact Uleshka in case you are a collector of illustration gems and want one.
LOS LOGOS – BOOK
Texts and thoughts for a great LOS LOGOS book in Gestalten Publisher’s logo series – another Gestalten book that is published multiple times, always best selling, now hard to find.
PECHA KUCHA – BOOK
Curate the voice of a community: collect presentations from 100+ active Pecha Kucha cities, edit and write the first PechaKucha book for KleinDytham architects (design Ian Lynam).
PINGMAG – DESIGN PLATFORM FROM TOKYO
Founder and chief-editor of the influential design platform PingMag – Design and Making Things from Tokyo – in 2005, which by 2007 was called biggest design hub from Asia.
INSTALLATION FOR THE CENTRE POMPIDOU
NUIT BLANCHE PARIS
VJ set / audio-visual performance as duo JIN at the Nuit Blanche 2004 Cité universitaire internationale, Paris (signed on Label Dalbin).
NHK ドイツ語会話
You scrolled this far: the first job in Japan was on NHK language television, cycling through Tokyo and reporting her experiences with “Japan through Uleshka’s eyes”. She was also talking to a vampire puppet…